What is “Fréza Ma Tkéba”?

“Fréza Ma Tkéba” is our latest recycling campaign, created in collaboration with arcenciel, a pioneering NGO in environmental and social sustainability. The campaign mission is simple: to make recycling easier, more accessible, and more impactful, one drop point at a time. We have joined forces with arcenciel to expand the recycling network to 10 drop-off points for paper and carton waste, thank to the addition of new locations next to our premises in Halat, Zouk, and Dekweneh. At its core, “Fréza Ma Tkéba” is more that just a recycling initiative. It’s a call to action; a reminder that caring for our planet starts with the choices we make every day. Whether you’re a business or an individual, your contribution counts.